Monday, September 28, 2009
Social Tourism by NSW
Daemon Group is the agency behind a social media tourism campaign called "7 Days in Sydney". Their client Tourism New South Wales paid for Dearbhla and Chris (aka Dervs and Cuzzy) to spend 7 days in Sydney guided by a local.
The two students (Dervs from Dublin Ireland and Cuzzy's from Leeds in England) got an all expenses paid trip to Sydney. In return they had to share their experiences using numerous blogs, videos and pics generating content for the most popular Social Media networks.
Below is the content output from the 7 days campaign
On the back of 7 days in Sydney, Tourism NSW also ran a twitter campaign with Virgin Airlines aimed at young travellers from Los Angeles. Jade Broadus, 25, Bobby Christian, 24 and Rob Blasko, 26, were challenged to tweet 4320 times during a 72-hour stay in Sydney. This was for every minute they were there.
NSW tourism minister Jodi McKay said the campaign had already been a huge success, with its website clocking up 7 million hits in one month as a result of the competition to find the trio.
"We've had a positive response to the competition with young Americans lining up for the challenge to put their tweeting skills to the test and experience the best of what Sydney has to offer," said the tourism minister.