Use brand tags to check what's going on with brands. The website www.brandtags.net is social media collective experiment in brand perception.
All keyword tags are generated by people and do not reflect the opinions of the site owner or the brand itself. The website interface displays a logo and you type the first word or phrase that comes into your head when you see it.
For a bit of fun I looked up QANTAS to learn what the web thought of the brand and I was surprised to see some of the results. Some of the brand tags featured "Australia, Gay Stewards, Kangaroo, John Travolta, Safe and of course rain man"
The site provides marketers with the ability to listen into the conversation about how their brand may be identified by consumers in the marketplace.