Evolving into Immersive Consumerism

People are facinated about knowing what the future holds. This infographic video, “Digital Life: Today and Tomorrow" projects what life will be like in 4 years from now in 2015. It makes some interesting points about our daily lives being immersed with technology such as social media and mobile computing.


Digital Life: Today & Tomorrow from Neo Labels on Vimeo.
This made me think of how marketing will evolve in its application of geo-targeting of the publically available information we post up about ourselves on Facebook, LinkedIn and Twitter. How will this effect the everyday lives of people when exposed to omnipresent branding? The video below explores coruption of the technology like we have already seen with Spam email and viruses.


Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Then there's the scientific side of enabling technology and how we would go about if we could evolve to develop a Sixth Sense to access the meta data without using a smart phone. The next video is of Pattie Maes talking at Ted about SixthSense. Is this part of Homo Evolutis? as Juan Enriquez puts it that humanity is on the verge of becoming a new and utterly unique species.

Gruen Transfer Pitch features two Digital Agencies

Currently screened on ABC TV in it's second series the Gruen Transfer is an entertainment show about advertising, how it works, and how it works within society. Advertising industry, experts discusses the methods, science and psychology behind advertising. Panelists face a series of challenges designed to show the thought processes of advertising, as well as examine the tactics used to sell a particular product. Each week two of the advertising industry's leading agencies are pitted against each other and tasked with selling the unsellable in a segment called the pitch.

A couple of weeks ago rather then the usual ATL or full services ad agencies, the Gruen Transfer featured two digital agencies. This time the pitch reflected on the hard economic times of the global financial crisis, the pitch segment asked Sputnik Agency and Soap Creative to come up with a campaign that will make the general public donate money to the super rich CEOs now facing smaller payouts.



Soft Landings for Hard Times was pitched by Sputnik Agency The concept is you can visit a website that allows you to donate money to equip CEO’s with skills such as driving, boiling a kettle or carrying their own gold clubs. Sputnik’s pitch featured TV commercial style video featuring actors and a website call to action.

Golden Parachute by Soap Creative had the idea to donate to fund a retirement community. Featuring lines such as play monopoly instead of create one, ensure their retirement to stop CEOS from going back into the job market where they can bugger things even more Soap’s pitch h a TVC style as well featuring animation combined with actors

The results were

Sputnik won the TV Panel vote 4-0
Sputnik currently leads online opinion 69% to 31% with 550+ votes counted.