Brand research on Twitter

TweetCloud is a tweet and user analytics tool that shows you a tag cloud of tweets around a specific keyword, or a specific user. It could be used by brands to identify what is being said about them. For example the screen below shows the results for the socialmelb hashtag.

According to the About page Tweetcloud was born out of a project to synthesize meaning from a high volume of short messages. The goal of Tweetcloud is to quickly show users "what's being said" across the Twittersphere or from a specific Twitter user through an intuitive interface (a cloud).

Below is the Tweetcloud for @portz which is my Twitter account.

Brand tags - what the community thinks

Use brand tags to check what's going on with brands. The website www.brandtags.net is social media collective experiment in brand perception.

All keyword tags are generated by people and do not reflect the opinions of the site owner or the brand itself. The website interface displays a logo and you type the first word or phrase that comes into your head when you see it.

For a bit of fun I looked up QANTAS to learn what the web thought of the brand and I was surprised to see some of the results. Some of the brand tags featured "Australia, Gay Stewards, Kangaroo, John Travolta, Safe and of course rain man"

The site provides marketers with the ability to listen into the conversation about how their brand may be identified by consumers in the marketplace.