Online marketing ties together creative and technical aspects of the web, including: design, development, advertising and sales. The digital marketing industry covers a wide scope of activity because it refers to the web, seo, sem, edm, social media and mobile and then all links back into customer and content management systems.
Given the complexity and increasing requirements of online marketing, software has developed to simplify these processes and automate repetitive tasks. Marketers specify criteria and outcomes for campain goals and processes which are then interpreted, stored and executed by marketing automation software to increase efficiency.
The Online Marketing Suite (OMS) by Sitecore is a solution for marketers to integrate web content capabilities, web analytics and automate marketing functionality. Sitecore’s Online Marketing Suite helps marketers easily track and better understand the impact of all online campaigns, create user profiles, personalise content and take action immediately. OMS provides the lead nurturing and conversion tools that align marketing and sales. In summary, OMS helps organizations improve the business results they receive from their Web properties.
OMS offers marketing automation out-of- the box. In the past these features could be implemented separately. Now with Sitecore OMS, marketing functionality including lead scoring, email campaign management and Web analytics are all part of one integrated solution. Sitecore is helping customers get faster, more effective results from their Web site and marketing campaigns with less complexity and less dependency on IT.