Friday, December 11, 2009

Brand research on Twitter

TweetCloud is a tweet and user analytics tool that shows you a tag cloud of tweets around a specific keyword, or a specific user. It could be used by brands to identify what is being said about them. For example the screen below shows the results for the socialmelb hashtag.

According to the About page Tweetcloud was born out of a project to synthesize meaning from a high volume of short messages. The goal of Tweetcloud is to quickly show users "what's being said" across the Twittersphere or from a specific Twitter user through an intuitive interface (a cloud).

Below is the Tweetcloud for @portz which is my Twitter account.

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