Thursday, April 16, 2009

Twittervison at Mobile Monday

Mobile Mondays is a global network of people interested in the growth of the mobile content and applications. It's a NFP movement and has grown across the planet as people choose to begin coordinating events of interest and 'mobilising' the local industry.

The Mobile Monday chapter in Melbourne and Tourism V1ctoria put together a mobile strategy challenge to a panel of mobile industry experts. The 5 presenters only had 5 minutes each to impress Tourism Victoria and the audience with their mobile strategy pitch.

The pitch presenters included

  • Ruwan Weerasooriya CEO CafeScreen

  • Tim Beveridge the Strategy Planner from eServices Group

  • Leigh Monti Director at Mdigital

  • Mark McCormack the CEO at Loop9

  • Dave King from the Royals

  • Organisers connected an internet enabled laptop to a projector and displayed Twitter on a screen for the audience. The audience then provided real-time feedback on the event, making comments and providing their own rating about the speakers and issues being raised. This discussion thread (ref search under #momomelb) continued the following day extending the life of the conference topic beyond the event itself.

    Below is a profile of each of the company's represented,

    CafeScreen is a digital out of home media company operating a network of 100+ large format digital panels in CBD cafes. CafeScreen also operates Australia’s largest network of free WiFi hotspots and all sites are capable of bluetooth broadcast.

    eServices Group which is a division of Clemenger gave a interesting pitch
    is an online marketing and digital services group which deliver a broad range of broadcast, analytics, technology and creative services.

    Mdigital is an independent mobile marketing and mobile advertising consultancy working with brands and their agencies in developing an understanding of the potential of mobile as a marketing and advertising medium.

    Loop9 is a provider of communications and messaging products designed to build relationships, loyalty and revenue between travel companies and travellers

    The Royals are a modular collective of strategists, creatives, content makers, coders, artists and technologists

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