Monday, July 14, 2008

Australia Online in 2008

In March of this year the amount of time Australians are spending online has, for the first time ever, surpassed the amount of time spent watching television, according to a report released by Internet measurement company, Nielsen Online.

The study found that Australians were spending around 13.7 hours per week surfing the ‘net, while average television viewing was around 13.3 hours per week. The majority of Australian Internet users access the Internet from home (92%), while only around one third (34%) said they accessed the Internet from work.

The most popular online activities undertaken regularly were email (98%), banking (72%) and accessing news, sport and weather updates (72%). Growth areas in online activities in the year ahead are expected to be accommodation bookings and instant messaging, both of which are predicted to growth by around 20 percent.

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