Wednesday, December 31, 2014

Data Mining Social Chatter

What we share with our friends, family and colleagues using social media sites like Facebook, Linkedin & Twitter is also being keenly monitored by brands and retailers looking for life event triggers that signal our propensity to purchase a particular product or service at specific times in our life.

By making a somewhat in spontaneous post announcing a happy couples engagement gives marketers a somewhat predictable pattern of consumer behaviour, think wedding plans, searching for a venue, attire, entertainment and honeymoon travel. This data steam is a prime example of 'Big Data' and the outcome for the customer is personalised messaging and engagement with someone who is receptive to products that are of current interest to them. 

Following the digital footprint left by customers on social networks provides marketers with new sales opportunities and the chance to quickly respond to negative sentiment.  


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